Product Launches + Events
Minimum started out as a small retail shop in 1997 by Peder Tang in Aarhus, Denmark. With a great interest in apparel and an innate urge to create, Peder launched MINIMUM as a fashion brand in 1999 with additional creative minds. Initially focused on menswear, the brand evolved to include a women’s collection in 2007.
To help the brand officially launch in Canada in 2012, the Dela Cruz PR team hosted meet & greet events for the founders and designers across the country while successfully gaining a fashion-forward following season after season.
Media Relations + Event Planning