We sit down with you to establish your PR goals, key messaging and business objectives. Through these strategy sessions we can deliver on-point PR campaigns that will take your brand to the next level.
As the messenger for your brand, we believe in cultivating relationships with tastemakers and influencers who will be the promoters and supporters of your brand. Through cleverly crafted press releases, attention grabbing press kits, media communications and follow ups, we get the media buzz that will make a lasting impression on your target demographic.
We provide product launch organization, special event planning and fashion show production. With access to top industry professionals (such as photographers, venues and caterers) we have all the tools and resources to ensure your event productions are huge successes, each and every time.
Having connections within a wide range of industries, we are able to align you with sponsors and organizations which reflect your brand goals and image. By creating these relationships we can provide cross-promotions that will only strengthen the image of your brand.
In this day and age, it’s important for your brand to have an online presence through social media channels such as Twitter, Facebook, Instagram and Pinterest (to name a few). We offer tutorials on how to get started and help guide you in maintaining and tracking your presence every step of the way. Networking within these social channels is paramount in staying relevant to the new generation of digital story tellers.
Based on your unique needs and business, we can tailor a custom approach to your communications and marketing strategy. Let’s face it, the lines of communication are vast and varied in today’s market. Let us craft your individual path and story to success. Contact us and tell us about your aspirations. We’ll do the rest.
Malania founded Dela Cruz PR in 2008 to connect innovators with influencers and to help support the growth of creative businesses. Under her leadership, Dela Cruz PR has become one of Canada’s top respected PR agencies, a coup for a West Coast based firm. As a former television producer at CBC and CityTV, Malania understands the working process with media and has developed those relationships into collaborative endeavours, resulting in effective press coverage and ROI for her clients. Creating a working relationship that equals that of an in-house PR team, Malania has garnered a reputation for building unparalleled client satisfaction and loyalty.
Caroline brings her expertise in story telling to the Dela Cruz PR team. Her proven ability in ‘knowing the newsworthy’ helps companies discover and achieve their dream headlines. From Bitcoin to beauty products, she has secured coverage and delivered measurable results for clients across diverse industries including tech, B2B, fashion, and lifestyle.
Caroline holds a Masters in Professional Communication from Ryerson University in Toronto and a Diploma of Technology in Broadcast Journalism from BCIT. Before joining the team, Caroline worked as a journalist in Canada’s north for CHON FM, as well as stints at SHAW TV in Vancouver and at NBC’s International London News Bureau.
Heidi leads the communications for a number of fashion and lifestyle accounts for Dela Cruz PR. Since earning a Diploma in Public Relations from Kwantlen Polytechnic University, she has fostered strong relationships with media across Canada and contributes to the successful execution of key client projects and events. Her keen attention to detail, ‘can-do’ attitude and expert writing skills consistently generate coveted press coverage and recognition for our roster of brands.
Canadian clothing company, Lifetime Collective, opened their first flagship store in Vancouver’s historic Little Mountain neighbourhood, aptly named Little Mountain Workshop. To celebrate, we worked together to host a media preview launch event featuring art installations, special collaboration launches and a live performance by Reuben and The Dark.
Media Relations + Event Planning
309 Cordova St W.
Vancouver, BC V6B 1E5