We sit down with you to establish your PR goals, key messaging and business objectives. Through these strategy sessions we can deliver on-point PR campaigns that will take your brand to the next level.
As the messenger for your brand, we believe in cultivating relationships with tastemakers and influencers who will be the promoters and supporters of your brand. Through cleverly crafted press releases, attention grabbing press kits, media communications and follow ups, we get the media buzz that will make a lasting impression on your target demographic.
We provide product launch organization, special event planning and fashion show production. With access to top industry professionals (such as photographers, venues and caterers) we have all the tools and resources to ensure your event productions are huge successes, each and every time.
Having connections within a wide range of industries, we are able to align you with sponsors and organizations which reflect your brand goals and image. By creating these relationships we can provide cross-promotions that will only strengthen the image of your brand.
In this day and age, it’s important for your brand to have an online presence through social media channels such as Twitter, Facebook, Instagram and Pinterest (to name a few). We offer tutorials on how to get started and help guide you in maintaining and tracking your presence every step of the way. Networking within these social channels is paramount in staying relevant to the new generation of digital story tellers.
Based on your unique needs and business, we can tailor a custom approach to your communications and marketing strategy. Let’s face it, the lines of communication are vast and varied in today’s market. Let us craft your individual path and story to success. Contact us and tell us about your aspirations. We’ll do the rest.
Malania founded Dela Cruz PR in 2008 to connect innovators with influencers and to help support the growth of creative businesses. Under her leadership, Dela Cruz PR has become one of Canada’s top respected PR agencies, a coup for a West Coast based firm. As a former television producer at CBC and CityTV, Malania understands the working process with media and has developed those relationships into collaborative endeavours, resulting in effective press coverage and ROI for her clients. Creating a working relationship that equals that of an in-house PR team, Malania has garnered a reputation for building unparalleled client satisfaction and loyalty.
Corrina assists on the communications for a number of fashion and lifestyle accounts at Dela Cruz PR. While completing her PR practicum at the agency, Corrina earned her official position by impressing the team – and the clients – with her “can-do” attitude and dedication. She holds a B.A. in Psychology from the University of Victoria and a Public Relations certificate from Simon Fraser University. Her love of writing, strong interpersonal skills, and passion to learn have made her a strong support for the projects she assists. As a self professed news junkie, Corrina can be found with three or more news apps on her phone at any one time and boasts the kind of pop culture knowledge that would make Mindy Kaling proud.
Canadian clothing company, Lifetime Collective, opened their first flagship store in Vancouver’s historic Little Mountain neighbourhood, aptly named Little Mountain Workshop. To celebrate, we worked together to host a media preview launch event featuring art installations, special collaboration launches and a live performance by Reuben and The Dark.
Media Relations + Event Planning
725 East Hastings Street
Vancouver, BC V6A 1R3
info [at] delacruzpr [dot] com